your site to the Open Directory
By Sumantra Roy
your site an optimum listing in the Open Directory
is vitally important as far as search engine
positioning is concerned as Google gives a lot of importance to sites being
listed in the Open Directory.
this article, we focus on how you can get
your site an optimum listing in the Open Directory.
Even if your site is already listed in the
Open Directory, you should read this article
to find out how you can get multiple listings
in the Open Directory.
you submit your site, go through your entire
site and ensure that there are no missing
graphics, no links leading to empty or non-existent
pages and no "Under construction" symbols.
Also, check for typos and grammatical errors.
Furthermore, your site must provide good content.
If your site simply contains links to various
affiliate programs, you will find it difficult
to get through. The Open Directory does not
mind sites containing links to affiliate programs,
as long as you provide proper content.
now need to select the two most important
keywords for your site based on their popularity.
If you don't yet know the keywords which are
applicable for your site, have a look at my
article on "Choosing the correct keywords
for your site", available at http://www.1stSearchRanking.com/t.cgi?3761&keywords.htm
In this article, I have mentioned that while
selecting the keywords for your site, you
should look at both the popularity of the
keywords as well as their competitiveness.
However, for the purpose of this article,
don't worry about the competitiveness - select
keywords only on the basis of popularity.
now discuss how you should write the Title
and Description of your site's listing in
the Open Directory. You don't really have
much choice regarding the Title as the Open
Directory insists that the Title be the official
name of your site. There is no way around
you write the description, your aim should
be to make the Open Directory editor's job
as easy as possible. You should not give the
editor the feeling that he/she needs to edit
your description in any way. The moment an
editor starts to edit your description, you
risk having your keywords removed from your
description should be a single sentence which
conveys what your site is all about and contains
the two keywords you are targeting as close
as possible to the beginning of the description.
However, your description should not just
be a list of keywords - the description that
you use should be a proper sentence and should
be grammatically correct.
here are the rules that you should remember
when forming the description:
Make sure that the description can tell a
visitor what your site is all about. Things
like "Have a look at our site" or "Welcome
to my site" does not tell a visitor what your
Avoid hype of any sort. Avoid using ALL CAPS
or exclamation marks. Phrases like "The best
web site dealing with widgets!!" or "Offers
the BEST QUALITY, CHEAPEST WIDGETS you can
find anywhere" are inappropriate.
Don't capitalize every word in your description
- capitalize only the first word. Of course,
if some of the words in the description are
proper nouns, then you should capitalize them.
Write the description in the third person.
Don't say "We offer financial planning and
credit counseling services", say "Offers financial
planning and credit counseling services.".
Don't make your description too long - limit
yourself to 15 words at the most. If you are
lucky, you may be able to get accepted with
a description longer than 15 words. However,
longer the description, higher the probability
that the editor will want to edit it.
Check your description for typos and grammatical
End your description with a period. If the
editor has to add the period to the end of
your description, she may also end up editing
the description, which is not what you want.
Your aim is to have the editor accept the
exact description that you had written in
order to ensure that your keywords are not
removed from the description.
we come to how you can select the right category
for your site. Go to the Open Directory, and
search for the two keywords you have established.
Does a particular category come up at the
top for both the keywords? If so, go to that
category, and see whether the sites present
in the category are similar to yours. Also
see whether that category has a Description
and/or a FAQ. Read them and find out whether
that category is applicable for your site.
If so, this is the category you should submit
your site to.
different categories come up at the top for
the two keywords, go through all the categories
and find out which is the most appropriate
category among the different categories.
some keywords, you will find that the Open
Directory does not display any categories.
In this case, find out which category most
of the top sites belong to and submit your
site to that category, assuming it is applicable
for your site.
you have selected the right category, click
on the "add URL" link at the top. Type in
the address of your site in the first text
box, the official name of your site in the
next text box, the description that you have
earlier developed in the third text box and
your email address in the fourth text box.
Although the Open Directory says that including
the email address is optional, I would recommend
that you include it - if, for some reason,
your site is not accepted, the Open Directory
editor may want to tell you why your site
has not been accepted.
to do if your site is not accepted
submitting your site, go to the category where
you have submitted your site every day and
see when your site gets listed. If you find
that your site is not in that category, it
may so happen that you have been placed in
a different category. Type in your domain
name in Open Directory's search box and see
whether your site comes up in the results.
I have seen some sites getting accepted within
1 day and some sites in about 2-3 weeks.
your site has not been listed after three
weeks, then re-submit it to the same category
and wait for another three weeks. If your
site is still not accepted, then have a look
at your site again. Does it contain any missing
images or links, links to empty pages or under
construction signs? Does it provide good content?
Does it have any spelling or grammatical errors?
you are absolutely convinced that your site
is eligible for being accepted by the Open
Directory, then the fact that your site is
not being accepted may signify one of two
The editor of that category is inactive, i.e.
he/she has not been reviewing sites for a
He/she is your competitor, and does not want
to list you.
this case, the first step is to write to the
editor of the category. Scroll down to the
bottom of the category to which you are trying
to submit your site and click on the name
of the editor. If that category does not have
an editor, go to the category above that in
the hierarchy. For instance, suppose you are
trying to submit to the Computers: Consultants:
Business Systems category. At the time of
writing of this article, that category did
not have an editor. In this case, you should
go to the Computers: Consultants category
and click on one of the editors there. Click
on the "Send to editorname" link, and in the
Comments field, write a very polite message
to the editor. Tell her that you have been
trying to submit your site to the Open Directory
and you have been unsuccessful. Give her the
complete details of your submission, i.e.
the category to which you submitted, your
URL, the Title and the Description that you
used and the dates on which you submitted.
Ask her as to whether there are any mistakes
that you are making and whether she would
be kind enough to point out the mistakes to
you so that you can correct them.
after two weeks, you don't get any reply from
the editor and are not accepted into the Open
Directory, then look for another category
which is applicable for your site using the
method outlined earlier and submit your site
to this category.
Multiple Listings in the Open Directory
you have already got your site listed in the
Open Directory, you may try and get your site
some additional listings in it. Begin by selecting
two keywords which are different from the
keywords you selected earlier. Then try and
locate another category which is applicable
for your site and submit your site there with
a new description which contains the two new
keywords you have selected.
you are lucky, you may be able to get a listing
in this new category, especially if the editor
of this category is different from the editor
of the category where your site is already
listed. Again, if the second category to which
you want to submit your site is a regional
category (i.e. a category applicable to the
geographical region in which your company
is located), that again improves your chance
of getting a second listing. Alternatively,
if you were originally listed in one of the
regional categories, then getting your site
listed in one of the general categories is
assuming that the products or services you are selling are
not intended for a regional market only.
you have a much better chance of getting a
second listing if you submit one of the internal
pages of your site to a different category
(assuming you can locate a category which
is applicable for that particular page), rather
than again submitting the home page. Submitting
an internal page has the benefit that the
Title no longer needs to be the official name
of your site. This allows you to include keywords
in the Title. Before submitting one of the
internal pages of your site, you should change
the title of the page (here, by "title", I
mean the Title tag of the page, i.e. the Title
that is displayed at the top of the browser
window when the page is opened) to the Title
that you want the page to be listed under
in the Open Directory. This improves the chance
that the Open Directory editor will accept
the title that you had submitted.
don't go overboard with submitting internal
pages - you can be penalized for spamming.
Don't start submitting any doorway pages that
you have created - they will be rejected.
Any internal page that you submit must provide
some unique content and must be relevant to
the category to which you want to submit the
Article by Sumantra
Roy. Sumantra is one of the most respected
search engine positioning specialists on the
Internet. To have Sumantra's company place
your site at the top of the search engines,
go to http://www.1stSearchRanking.com/t.cgi?3761
For more advice on how you can take your web
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